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As a college student, I’ve served as a campus ambassador for Bubble Skincare, Olive & June, and Not Your Mother’s Haircare, where I strengthened my skills in event marketing, branding, and user-generated content (UGC).
I amplified the brand’s mission of accessible, science-backed skincare through authentic, peer-to-peer engagement. By using storytelling and influencer-style marketing, I created relatable content that highlighted product benefits, routines, and brand values for a Gen Z audience. Throughout this role, I maintained consistent brand messaging while adapting content to reflect trends and preferences within the UCF student community.
As a campus ambassador for Olive & June, I promoted inclusive beauty and self-care by aligning my personal advocacy with the brand’s values, strengthening authenticity and relatability in my marketing efforts. I created visually engaging, brand-aligned content across platforms like Instagram and TikTok to boost awareness, drive engagement, and encourage product trials.
As the on-campus representative for Not Your Mother’s Haircare, I served as the brand’s face through both digital and in-person engagement. I created monthly Instagram Stories to showcase products and drive awareness, while also coordinating product sampling activations in collaboration with campus organizations to encourage trial. Additionally, I gathered consumer feedback and insights, identifying trends and sharing student responses with the marketing team.
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